How To Use Instagram To Market Movies

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Not so long ago, movie creators depended on their producers and marketing agencies to distribute their movies. These intermediaries charged high commissions and also had the final say on whether your creation will reach the market or not. However, as the internet became widespread the way people share information also changed and took a new direction. Movie creators now have the freedom to promote their products without necessarily involving record labels and marketing agencies. Social media has been one the most effective platforms for various artists who want to mark an edge in this market. The following are essential tips on how to market your brand on Instagram.

    1. Keep your content fresh

No one will click on recycled content, and you should thus ensure that you have the most recent news. Even if you are promoting a classic movie, ensure that your captions are current and relating to current happenings. Do not be the lazy type who copy-pastes content from other profiles. Customize your content by adding your company colors on the images and videos to protect them from theft by other users. In case you use graphics from other sources, always ensure that you recognize the owner.

    1. Include some teasers

Instagram is among the top social media platforms for video marketing. Post clips of the best parts of your movies to tease people and create an urge for them to watch the entire movie. You can take several bits and post them to create interest among people. Use the right dimensions for your graphics to ensure that your followers see everything that they are supposed to see. Your captions should be creative and accompany them with relevant hashtags to make your posts more visible. Make use of the filters to evoke emotions of the users. Include a link to the entire video in your bio section and increase traffic to your site.

    1. Automate some functions

Balancing between the creation of new content, service delivery and marketing can be somehow challenging. You may find yourself compromising some functions which will affect your brand negatively. You can automate some functions such as posting new content, searching for hashtags and following new users. You can check number one site that reviews some of the best bots that you can use today.

Every industry takes a specific approach when it comes to social media marketing. You can save a lot of money but still reach to potential customers in real-time.