The overall strategy of getting your company known to the world is called branding. There is more than one kaynak that can help you out, so you have to select only the best.
You should start with the design of the logo because you will use it on business cards, brochures, prints and so one. Besides this, you will need an active online presence. In case the team does not have enough experience in this thing, you will see that you are under the risk of doing everything again. So select only specialists who are capable of undergoing a serious branding effort.